Aveda Pure Formance Firm Hold Gel 150ml

Moisturizing hair gel that provides strong definition while enhancing shine & control
– Applies a lightweight, non-flaking gel texture infused with glycerin to attract moisture & prevent dryness for a smoother style throughout the day
– Strengthens structure using PVP & VP/VA copolymers that deliver firm hold & defined shape without stiffness
– Protects from UV exposure using UVA filters that help shield hair color & integrity under sun exposure
– Soothes scalp & strands with antioxidant-rich botanicals like Scutellaria baicalensis root, licorice & boswellia extracts to support hair health over time
– Enhances shine using sunflower seed oil & tocopherol that nourish strands while adding subtle luster & softness
– Ideal for men & anyone seeking long-lasting hold in sleek, structured styles regardless of hair type or texture
– Made in the USA